Direct Mail Still Leads the Pack

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In a world of connected smart devices, digital marketing channels, social media, native and inbound marketing, it’s easy to think that reaching out to customers in a tactile, outbound way, with an “old-fashioned” postcard, flyer, catalog, or brochure is antiquated, and that the results aren’t worth it.

Here at Eagle Wheeler Printing, we think the results speak for themselves, and they may not be what you think! While we are firm believers in inbound, email, and other digital marketing channels, we are happy to say that our bread and butter – printed and direct mail pieces – remains king when it comes to lead acquisition, response rate, and sales conversions.Response-Rate-Graph

While email marketing only yields a typical response rate of 0.12%, and social media aggregates at 0.88%, the average response rate with direct mail is 30 times that of email, and 5 times that of social media.At the end of the day, only a consistent, unified approach across many channels and mediums; email, to print, to social media and inbound marketing, signs and more; is the best strategy for boosting your brand, getting your name out there, and driving sales. Here at Eagle Wheeler, we have the tools, knowledge, experience, expertise, and friendly professional service to bring it all together, and help you grow your brand and business

At the end of the day, only a consistent, unified approach across many channels and mediums; email, to print, to social media and inbound marketing, signs and more; is the best strategy for boosting your brand, getting your name out there, and driving sales. Here at Eagle Wheeler, we have the tools, knowledge, experience, expertise, and friendly professional service to bring it all together, and help you grow your brand and business.

Top 5 Reasons Every Door Direct Mail (EDDM) can Enhance your Marketing Campaign

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CheckingtheMailSMIt’s frustrating to think that the difference between your company’s success and its failure hinges on how well your brand is communicated to the masses. The most successful marketing efforts are multi-tiered and mutually beneficial.

A good sign, poster, or banner can bring attention to your brand, whereas a good website showcases your message and products.  The problem is, how do you get people to your location or direct them to your website?

Direct mail should be an integral part of a company’s marketing strategy. Enhance your marketing plan and boost your campaign’s overall effectiveness with a customized direct mail solution.

Today’s focus is on Every Door Direct Mail and the top 5 reasons why you should start your program today.

Target your local Market with Ease

One benefit of Every Door Direct Mail (EDDM) is that you no longer have to purchase a random mailing list.  With EDDM you can select targets by zip codes, cities, neighborhoods, or even a select distance away; say, a four mile radius from your company.

EDDM will deliver to every residential mailbox on that route as well businesses if you’d like. Brings new meaning to the term “target audience.”

Provides Low Cost Single Piece Pricing

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Your Denton Sign Shop Discusses 4 Key Marketing Tips

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marketingstrategy [Converted]No matter if you’re just starting out in a small-to-medium niche market, or if you’re running a Fortune 100 company, mastering all the ingredients in a multi-faceted marketing campaign can be a daunting process.

So, in the shadow of a brand New Year, Eagle & Wheeler is here to help you with a quick refresher of some of the basics.

Market Awareness

You can’t write effective copy without knowing your audience.  Marketing is no different. In order to boost your revenue, you must be able to communicate effectively, which means broadcasting the right message for the ideal target. A focused marketing campaign is an efficient one, and it allows you to get the most out of your resources.

A sporting goods company needs to make sure their brand is visible at local sporting events. But don’t stop there. Infuse your blog with sports-specific topics that uses keywords proven to garner attention. Do the market research, what’s your competition doing?

Know your competition

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New Year’s Resolution 2015: Let Eagle & Wheeler Create an Eye-Catching Sign for your Company

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2015SmallAs 2014 rolls to a quick close, you’ve probably given plenty of consideration to the dreaded “New Year’s Resolutions.”

Be it the standards—lose weight, workout, eat healthier—we all shudder when we think of the fun stuff we promise ourselves we’ll give up.

It’s all about self-improvement, and that’s always an admirable goal.  But when was the  last time you did a year-end assessment of your company’s health?

An excellent way to start off the New Year is with a new, high-quality sign to better represent your company. Here are some reasons why a new sign is a great way to kick-start the New Year:

Keeping up with the Competition

An eye-catching sign, billboard or banner is one of the best ways to stand out from the crowd, and your competitors in particular .  It seems like common sense, but far too many businesses are still using an outdated and badly faded sign that should have been replaced years ago.  Since a sign is a visual representation of what your company is all about, what does it say about your brand if the sign is rusted, dented or has lost its luster?

Marketing Synergy

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Eagle & Wheeler to the rescue: A Custom Calendar can save Christmas

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IhopeItsACalendarThe calendar is certainly nothing new. In fact, its existence dates back (couldn’t resist) to 1582. How’s that for durability?  And through it all, this antiquated time teller is just as excellent today as it was during Caesar’s heyday.

Although it’s doubtful that the son of Aurelia used his namesake’s calendar for promotional use, you’d better believe the calendar would have been an excellent gift, even then.

In fact, a calendar is an excellent way to tell your friends, family and clients how much they mean to you.  Still not convinced? Here are Eagle & Wheeler’s Top 5 reasons why a custom calendar needs to be your number one priority to finish off your Christmas shopping list.

Predictable Shelf-life

Most calendars are set up to run for up to 14 months (that’s for the early birds who send out calendars by Thanksgiving…who are these people?) Fear not, you still have plenty of time to stuff those stockings well before the year switches to 2015.

Regardless, you can count on a solid 12 months of use; this means that your message, or your brand’s image will be seen regularly for the better part of the year…truly making it the gift that keeps on giving!

Niche-ready

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